About Us & FAQ

What is The Good Aura Company?

The Good Aura Company is a UK based homeware company specialising in candles and wax melts, using their expertise to create beautiful smelling, long lasting vegan and cruelty-free candles designed to match any mood or environment. 

Who started The Good Aura Company?

Hello! I, Lucy Rogers did in 2018. I used to spend tons of money on luxurious designer and high street candles to always be frustrated that I could never smell them after a while, or that they would tunnel and I couldn't stand the sight of wasted wax around the edge.

I'm neurodiverse and a part of that can mean that I hyper-focus on a topic, so when I started researching why this happened and how candles are made, I started obsessively making my own in my Mum's kitchen, testing and making sure they were perfect. To me, a perfect candle is one that you can smell when it's not even lit, but isn't too overpowering, that burns evenly straight down without any wasted wax and that is vegan and cruelty-free. every single one of our candles I hand-pour passes my perfect principles. What I especially love about the candles I make is that when they melt evenly, after they cool the wax is flat across the top and they last much longer compared to cheaper alternatives. 

I'm very picky about scents, which is why I prefer to have a smaller, curated range and only add a new one after extensive safety and personal taste testing. 

I saw the phrase, 'Ethical, always' on my candle. What do you mean by that?

Good question! Ethical, always is our main principles to constantly remind us of the practices that we follow within our business which are to always act with ethical and good intention whenever possible. So we do the following:

  • When possible using UK based suppliers, which helps reduce our own carbon footprint and support other UK businesses and manufacturing (though we do make every candle and wax melt ourselves).  
  • Our products being vegan and cruelty-free and our supplies never being tested on animals. When I, Lucy started making candles, I hadn't even realised candles could contain animal byproducts or ingredients in them could be tested on animals and I feel very passionately that they should never be. 
  • Our candles only using high quality ingredients that I trust and have extensively tested, following all safety measures. Many brands sell their candles when they haven't followed strict safety protocols ensuring the safety of customers and their homes. I have been an experienced chandler and rigorously follow safety techniques and use high quality ingredients from suppliers I trust. 
  • Using a high quality soy wax and fragrance oils. Our candles and wax melts are made with a UK made, biodegradable soy wax. We blend the soy with paraben-free fragrance oils. We do not use essential oils due to many being toxic to pets and not having the best heat throw. 
  • Quality control - every single candle and wax melt follows rigorous testing and making protocols and the same obsessiveness from when I first started making them! All I ever want is for my supportive customers to love the candles as much as I do and this is a priority always - and if you ever have a query to feel free to talk to me about it directly by sending me an email at lucy@thegoodauracompany.com - I will aim to respond to you within the same or one working day. 
  • Using environmentally friendly packaging. Our boxes and labels are recyclable and our wax melt bags are biodegradable and can be put in your food waste bin. With any packing peanuts in your order, you can put them under a running cold tap and they breakdown and are biodegradable. 
  • We have a refill service - more to follow soon. 

How do I pick a scent?

I know it can be a bit tricky to choose - so take a look at the chart below but if you're still not sure, send us a direct message on Instagram @TheGoodAuraCompany or email support@thegoodauracompany.com and we can offer advice! Our bestseller is Black Amber and Lavender and at Christmas, Gingerbread Cookies is a must-have. 

Black Amber & Lavender

Our best-seller for relaxing,
a smoother lavender

Champagne & Strawberries

Perfect for gift if you're not sure or a girls night in! 

Coconut Dreams

Our most subtle scent, Coconut blended with vanilla
For coffee lovers, perfect for a Monday morning
Fresh Ginger & Green Tea
Perfect for re-energising, with a grapefruit twist with Green Tea
Gingerbread Cookies
The perfect stocking filler. Notes of ginger, vanilla, cinnamon & butter
Moon Lake Musk
Jasmine blended with freesia, violet &
sandalwood - perfect for date nights
Aftershave inspired with
lemon & musk
Shop our range here.

Do you do wholesale? 

We do - we love working with other businesses and have low MOQ. Please email lucy@thegoodauracompany.com with your query.

For support, questions, order or website issues and more, please email  support@thegoodauracompany.com and we will get back to you within 12 hours. 

Or send a private message to us either on Instagram or Facebook.

For press queries, policies, manufacturing queries and more, please email lucy@thegoodauracompany.com


Registered Office

The Good Aura Company Limited

86-90 Paul Street, London, England, EC2A 4NE

Company Number 



By Beth Lavin